Industry data

 

Industry data

The health magazine sector remains one of the most successful specialist areas of the magazine industry, driven by growing public interest in fitness, nutrition and mental wellbeing. According to the National Readership Survey (NRS), 71% of adults in Great Britain consume magazine content, demonstrating that magazines remain a relevant and trusted source of information despite increasing digital competition. Digital platforms have become essential to this success, increasing magazine audiences by 126% through websites, apps and social media. Within the sector, Men's Health is the UK's best-selling men's lifestyle magazine, while Women's Health is the UK's leading health and fitness magazine for women, reaching over 10 million readers each month across 11 international editions. Beyond print, both brands have established strong digital identities, with the Women's Health website and digital platforms reaching millions of users and attracting 1.7 million social media followers, while Men's Health reaches around 1 million monthly website users and has 1.9 million social media followers. More broadly, Hearst UK (the publisher of both magazines) reaches 18.7 million monthly digital users and has over 32.5 million social media followers, demonstrating how successful magazine publishers have embraced media convergence by combining print publications with websites, apps, memberships and social media to increase audience engagement and ensure long-term commercial success.